The Oscars of Fashion Blogging were held for the first year ever at the Stone Rose Lounge, just a few steps from Central Park in Manhattan -during New York Fashion Week. Andrea Panconesi, CEO of Luisa Via Roma, presented the Award for "Blogger of the Year" to Rumi Neely, body and soul of Fashion Toast- Rumi also won an award for "Best personal style" blog. Italian blogger Chiara Ferragni and her blog Blonde Salad won the "Newcomer of the year Award" and Leandra Medine won the "Most Original Award" for her blog The Man Repeller. "Best Fashion News" blog award went to Who What Wear.
